Arranger, music publisher, producer and songwriter who
is probably best known for co-writing the Elvis hits “Good Luck
Charm”, “I Got Stung”, “It’s Now Or
Never”, “Santa Bring My Baby Back To Me” and “Stuck
On You”. He also co-wrote
Rosemary Clooney’s debut single, “At A Sidewalk Penny
Arcade”, in 1948, and went on to write the lyrics to Barry
White’s “Love’s Theme”.
Aaron’s songwriting success led to him forming
January Music, a music publishing company, and Musicor,
a record label pretty much established to launch Gene Pitney’s
career. The two of them penned
“Rubber Ball” for Bobby Vee, although
Pitney was curiously credited as “Ann Orlowski”.
In the ‘60s and ‘70s, Schroeder was also
responsible for accelerating the careers of Jimi
Hendrix, George Jones, and Randy Newman, although a spate of lawsuits
eventually forced him to sell off his companies to United Artists. Aaron passed away on 2nd
December 2009, at 83 years of age.
It’s Now Or
Never (Wally Gold/Aaron Schroeder)